Adperio Named 2017 Best Company to Work for in Colorado

Having recently celebrated 23 years in digital marketing, Adperio was named #1 Best Place to Work For in Colorado.  “This is especially meaningful for us as employees’ anonymous survey feedback plays a huge part in this achievement. We are very proud of our company culture, and want to thank our employees for helping Adperio be an incredible place to work,” said Jill Fletcher, COO. The methodology used by ColoradoBiz and ICC, the companies that administer the award, is described as follows: 

Adperio a Top 10 Partner in the AppsFlyer Performance Index

Adperio a Top 10 Partner in the AppsFlyer Performance Index

AppsFlyer has released their latest Performance Index, “the industry standard for ranking the best media sources in mobile advertising.” Adperio is honored to not only be included on the index, but to have reached new heights in the Power Rankings. "Similar companies may beat us on sheer volume," says Matthew Lord, Chief Strategy Officer, "but the Power Ranking is what's important to us. It's what's important to our clients. It reflects our approach." Adperio delivers millions of installs a month on behalf of its clients, but looks beyond the install to ensure its traffic exceeds client expectations for engaged and ROI-positive consumers.

AppsFlyer describes their methodology as follows:

Category vs. Keyword App Store Optimization

When a client comes to me with the goal of being ranked #1 in their app store category, I always discuss other strategies that may be cheaper, more targeted, and longer lasting.

Browsing vs. Search

When your goal is to reach the top of your category, you are targeting consumers who are browsing, people who may not be sure what they want yet. You also may be targeting people who are looking for apps completely different than your own. For example, in the Music category, you have a wide variety of apps. Streaming services, instruments and games from developers like Smule, recording apps, guitar tuners, and unique apps like Shazam. If you target the category, you are casting a wide net.

Search is specific…

App Data Sharing for the Win

Data is effective only when it is shared with those who can act on it.

In the blistering pace of mobile advertising, this means it is critical to share data across partnerships. I am generally pleased to see the industry embrace this concept, with analytics central to the discussions I have with smart marketers every day…

Still Thriving after All the Years

I was pleasantly surprised to find Adperio featured in Built in Colorado’s 15 Colorado Tech Companies Thriving for More than 15 Years this week. That honor actually sells us a bit short though, as we will celebrate our 22nd year this July. But what does it mean to have this kind of longevity as a company?

Matthew Lord, Chief Strategy Officer, Adperio Talks Mobile Acquisition

What is Adperio and how are you positioned in the market?

Adperio is a mobile acquisition partner. We plan and build customized programs for our clients by putting ourselves in their shoes. What are their goals? Is it an app launch? Full-scale acquisition? What are the post-install goals? What do the next six months look like? The next year? We use all of that information to decide what channels and strategies to test first. Our Account Management team is great and have a phrase they live by, which is that they operate as an “outsourced internal team” for our clients. It’s that kind of perspective that differentiates us.

TUNE announces second round of Certified Partners

Mobile marketing company TUNE announced its TUNE Certified Partner Program in August 2015 and added the first wave of certified partners. Designed to make it easier for advertisers to find partners who support industry mobile marketing best practices, TUNE noted a 30% improvement of best practice adoption within three month of the launch of its programme.

The company says it has received over 75 applications from ad partners wanting to become Certified Partners…

Digital advertisers Adperio bolsters anti-fraud toolkit with AppVault launch

Digital advertising company Adperio has boosted its anti-fraud toolkit with the launch of AppVault. Currently, in beta, it joins Adperio’s existing PixelVault fraud prevention technology, which was launched last year.

Designed for mobile developers and brands…