2018 is quickly coming to a close and we can’t believe the new year is only weeks away. The Adperio team had a great year with clients, conferences, and company growth so we’re taking a moment to reflect on all the success we’ve seen this year.
Adperio prides itself on protecting its advertisers with a dedicated Compliance Department and custom-built analytics focused on proactively monitoring all campaigns. Compliance monitors a variety of key metrics to ensure our clients are not exposed to fraudulent traffic. To help you identify and prevent falling victim to blackhat techniques wherever you buy your traffic, our team put together a list of the most common types of fraud in mobile and how to spot them. Read on to learn about some of the key methods Adperio compliance team uses to monitor our clients’ traffic.
Since Q2, Adperio has welcomed many new faces to the team with exciting capabilities and phenomenal drive. Coming from places as close as Colorado’s backyard of Breckenridge, Highlands Ranch, and Boulder, and as far as Michigan and Illinois, read on to learn about the Adperio's most recent additions!
Thanks to helpful feedback from our partners, and our never ending pursuit to improve our growing platform, Adperio is proud to present our newest ‘Request an Offer’ feature.
Always aiming to provide the most for our platform users, our latest update aims to deliver an even broader array of offers on our platform. Our customers have become accustomed to our highly competitive offers across all major verticals, but in the event a user searches for a particular offer and the search yields zero results, they will now be presented with the option to request exactly what they are looking for
2018 rings in Adperio’s 24th year of business! Our team has shifted over the years in terms of goals, team members, and market trends, but our most exciting work continues to lie ahead. In honor of Adperio’s 24th anniversary, we’ve gathered some thoughts from our leadership team about what they’re looking forward to this year. …
This July, Affiliate World Europe is headed to Barcelona, Spain for their three-day conference. The event is in its fourth year and has quickly become one of the top conventions of its kind. The Adperio Team is looking forward to the panels, exhibitions, and exploring beautiful Barcelona. From incredible museums, majestic cathedrals, and an impressive variety of nightlife, there is no shortage of ways to spend your time in the Catalonian capital.
To help you map out your trip to one of the most popular destinations in the world, we’ve compiled a list of Adperio’s “Must Dos”.
Adperio receives numerous questions surrounding our business model, how we work with clients, and what makes us different in the mobile marketing space. We've gathered the 7 most frequently asked questions we receive from clients on all ends of the business, so you can better understand how we can help your business flourish.
Having recently celebrated 23 years in digital marketing, Adperio was named #1 Best Place to Work For in Colorado. “This is especially meaningful for us as employees’ anonymous survey feedback plays a huge part in this achievement. We are very proud of our company culture, and want to thank our employees for helping Adperio be an incredible place to work,” said Jill Fletcher, COO. The methodology used by ColoradoBiz and ICC, the companies that administer the award, is described as follows:
AppsFlyer has released their latest Performance Index, “the industry standard for ranking the best media sources in mobile advertising.” Adperio is honored to not only be included on the index, but to have reached new heights in the Power Rankings. "Similar companies may beat us on sheer volume," says Matthew Lord, Chief Strategy Officer, "but the Power Ranking is what's important to us. It's what's important to our clients. It reflects our approach." Adperio delivers millions of installs a month on behalf of its clients, but looks beyond the install to ensure its traffic exceeds client expectations for engaged and ROI-positive consumers.
AppsFlyer describes their methodology as follows:
When a client comes to me with the goal of being ranked #1 in their app store category, I always discuss other strategies that may be cheaper, more targeted, and longer lasting.
Browsing vs. Search
When your goal is to reach the top of your category, you are targeting consumers who are browsing, people who may not be sure what they want yet. You also may be targeting people who are looking for apps completely different than your own. For example, in the Music category, you have a wide variety of apps. Streaming services, instruments and games from developers like Smule, recording apps, guitar tuners, and unique apps like Shazam. If you target the category, you are casting a wide net.
Search is specific…
Data is effective only when it is shared with those who can act on it.
In the blistering pace of mobile advertising, this means it is critical to share data across partnerships. I am generally pleased to see the industry embrace this concept, with analytics central to the discussions I have with smart marketers every day…
I was pleasantly surprised to find Adperio featured in Built in Colorado’s 15 Colorado Tech Companies Thriving for More than 15 Years this week. That honor actually sells us a bit short though, as we will celebrate our 22nd year this July. But what does it mean to have this kind of longevity as a company?
Every show is an opportunity to find out where mobile acquisition is headed. I ask our advertisers, existing and prospective, to tell me what about the industry excites them. What frustrates them? Returning from this year’s Grow.co Mobile Apps Unlocked Summit, one topic came up again and again…
What is Adperio and how are you positioned in the market?
Adperio is a mobile acquisition partner. We plan and build customized programs for our clients by putting ourselves in their shoes. What are their goals? Is it an app launch? Full-scale acquisition? What are the post-install goals? What do the next six months look like? The next year? We use all of that information to decide what channels and strategies to test first. Our Account Management team is great and have a phrase they live by, which is that they operate as an “outsourced internal team” for our clients. It’s that kind of perspective that differentiates us.