Adperio took a trip overseas to Barcelona, Spain to exhibit at Affiliate World Europe. Read on to learn what Adperio team members, Heather Stauffer and Jennifer Schackel, found to be the key three takeaways from AWE 2018.
Adperio saw a strong presence from advertisers who were looking for mobile content traffic.There were also some publishers seeking that same traffic, so the conference offered the opportunity to connect those dots. It was also noteworthy to mention there weren’t as many mobile CPI publishers in attendance at this year’s conference, in comparison to past years. This was also the case at Affiliate Summit West in January of this year. Although the reasoning behind this trend is unclear, non-CPI publisher attendance is worth tracking.
GDPR, Click-to-Install-Time (CTIT) rates, and fraud were popular talking points with publishers. The Adperio team found that most publishers are looking for solutions to increase CTIT rates, prevent CPI fraud, and address the challenges in transparency that are now in place due to the GDPR regulations, which took effect in May. Publishers are looking into how they can build out tools that will help monitor the CTIT rates for their sources and auto-pause sources that aren’t falling into required metrics. Additionally, publishers are reviewing fraud tools, or looking to build their own, that will enable them to proactively block out low-quality or fraudulent sources.
Finally, the team noted the show floor was well designed with angled booths, clean signage for individual vendors, and large aisle space so that the floor never felt over-crowded. This aspect was a necessity as this year’s attendee list exceeded 3,000 attendees and vendors from around the globe.