10 Keys to a Successful App Launch

A successful app launch strategy should extend well beyond simply submitting your application to get it in the app store. In fact, we’d argue it should happen right alongside the development of your app from the beginning.

Make Your Apps Stick – How to Battle Uninstalls

You’ve done it. You’ve done the seemingly insurmountable task of beating out thousands of other apps and grabbing a consumer’s attention – they’ve downloaded your app. But the battle has only just begun. Not only must your app be appealing enough to win a user’s download, but it also must survive being uninstalled. According to […]

Behind the Scenes at Think Bigger 2019

As an unforgettable kick-off for 2019, our Denver, Bosnia, and remote offices joined the rest of the team in sunny Sarasota, FL for a few days of learning, bonding, and thinking bigger – all while enjoying poolside beers with unbeatable company.

Top 5 App Monetization Trends in 2019

In a digital era where the number of apps available is nearly double the number of users, it’s crucial to know which trends will make you stand out. Adperio’s compiled the top 5 app monetization trends of 2019 to optimize your marketing strategy while maximizing financial gain. Read on to learn how you can escalate your mobile marketing this year.

What to Look for in a Mobile Performance Marketing Partner

As the mobile ecosystem continues to grow exponentially more complex, it’s vital to know what to look for in a mobile performance marketing partner. Whether you’re an app developer or an agency looking to reach and sustain engaged app installs, the prerequisites are the same. Our team of industry veterans has put together the ultimate […]

Adperio’s 2018 Year in Review

2018 is quickly coming to a close and we can’t believe the new year is only weeks away. The Adperio team had a great year with clients, conferences, and company growth so we’re taking a moment to reflect on all the success we’ve seen this year.

Mobile Leadership: Interview with Jill Fletcher, President of Adperio

We sat down with Adperio’s President, Jill Fletcher, to pick her brain and gain a better understanding of how she runs the company on a daily basis. With 17 years at Adperio, Jill is an industry veteran and an incredible resource when it comes to leadership in the mobile marketing space.

Adperio Fall ’18 Recap

The Adperio team enjoyed and savored everything the short Colorado Fall had to offer. With the Rockies becoming snowier by the hour, we’re reflecting on everything the team did and enjoyed while the leaves changed and fell.

Fraud Prevention: Adperio’s Guide to Protecting Your Data

Adperio prides itself on protecting its advertisers with a dedicated Compliance Department and custom-built analytics focused on proactively monitoring all campaigns. Compliance monitors a variety of key metrics to ensure our clients are not exposed to fraudulent traffic. To help you identify and prevent falling victim to blackhat techniques wherever you buy your traffic, our team put together a list of the most common types of fraud in mobile and how to spot them. Read on to learn about some of the key methods Adperio compliance team uses to monitor our clients’ traffic.